Adelaide Insurance Rebrands

CORNMARKET-INSURANCE-Logo-RGB-2014-400Adelaide Insurance rebrands and expands to accommodate an additional 50 staff in the next 3 years.

Adelaide Insurance Services has recently completed a comprehensive refurbishment and expansion of their Boucher Road premises and is rebranding as Cornmarket Insurance Services.

The Belfast-based broker, which is a wholly owned subsidiary of Cornmarket Group Financial Services, will begin operating under its new name on 18 September 2014.

Sam Geddis, managing director at the firm, explained that the changes have come about because of the accelerating growth the company continues to experience in the UK and Irish markets.

“We have had double digit growth rates for a number of years and the trend will continue as we use the combined strengths of our parent company in both name and resources,” he said.

Sam-Geddis_RGB“We are replicating our business model which has a proven success record with many organisations throughout the UK and Ireland.

By focusing on the larger UK niche markets, we are confident that we will be successful; therefore we have invested heavily in our infrastructure and will create up to 50 jobs in the next 3 years – this will take the current workforce up to more than 120.

Given that we employed only 23 people in 2007, we take great pride in the fact that we managed to grow our business throughout the recession years”, he added.

Adelaide has been recognised as the leading UK insurance provider for “value for money” in 2012, 2013 and 2014 by the Auto Express magazine which surveys over 50,000 readers, and in the same period was awarded the prestigious Business in the Community Big Tick Award and the Aer Lingus Medium Company of the Year Award.

While the company will take on the Cornmarket name, it will maintain the Adelaide brand for its motorcycle scheme which is available across the UK and Ireland.

As far as all their other customer schemes are concerned their mantra will be, “same people, same service and same value for money.”


For further information, please contact: Nichola Pearce, Marketing Manager, Cornmarket Insurance Services,

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  1. “While Adelaide has changed it’s name to Cornmarket for all other Valued Groups, the Adelaide brand will remain for it’s motorcyclists.”
    “UK and Republic of Ireland bikers, insure your bike with Adelaide and you’ll deal directly with our dedicated motorbike team. Many of them are bikers; all of them are experts in motorbike insurance.”
    Adelaide Motorbike Insurance –

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