French Rider Awareness

truck campaign france 1-smallWe picked up this motorcycle awareness campaign from the French motorcycle magazine Moto which shows a motorcyclist in the rearview mirror of a motorist.

The awareness campaign which will last for six months consists of a large poster displayed on the back of 30 lorries in Essonne, a French department in the region of Île-de-France just 40km South of Paris and throughout France.

The slogan “ATTENTION FRAGILE !” which needs no translation into English, aims to encourage motorists to pay more attention to “two wheel riders” who remain the most vulnerable users.

Moto in their article say, “The message is strong and it has the merit of not considering the biker as a dangerous person who drives too fast. Remember that two-thirds of motorcycle accidents are also car accidents, and the responsibility of the motorist …”

The poster has also been displayed on 4×3 panels on the edge of highways in the Paris region, during the “Regional fortnight dedicated to road safety” (Regional and Interdepartmental Directorate of Infrastructure and Planning (DRIEA) at the start of June.

In addition to the poster campaign, other road safety awareness events took place, e.g. The distribution of a flyer to candidates taking their driving licence test, dissemination of a road safety kit for companies consisting of posters, statistical evidence and video clips awareness on the issue of vulnerable road users.

Our own DOE (Department Of The Environment) Road Safety people in Northern Ireland have run motorcycle awareness ads recently on the back of buses and in Bus Shelters.

As one commentator on our Facebook page said – Bonne idée.

Original Source – Moto – Click Here


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