The campaign, titled “Reconstruction”, features a slow motion replay of a crash involving a motorcyclist and a car. The ad graphically depicts the rider suffering a broken neck as a result of his speeding prior to the collision.
“This campaign shows how horrific a crash outcome can be if you are speeding.”
“Riders must understand the dangers of speeding and that regardless of whether or not they were at fault, they will come off second best in a crash,” Mr Rich-Phillips said.
Victoria Police Major Collision Investigator Detective Acting Senior Sergeant Peter Bellion features in the ad and explains how the crash could be avoided had the rider obeyed the speed limit.
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Ride It Right Comment
Regardless of who is at fault, if you hit a car, you hit a car but it is down to more than just speed.
Our own “See US” campaign has some advice:
Other Vehicle Drivers
Ride It Right’s message for other vehicle drivers is to, “Use your head – Not just your eyes!”, Ride It Right’s, Trevor Baird says, “With a little thought other vehicle drivers can get it right and see us, motorcyclists should be a first thought, not just a second thought!”
Some advice for other vehicle drivers:
- Motorcycles can be more difficult to detect because they are narrower than a car, even if the motorcycle has its lights on, or the rider is wearing reflective or bright clothing.
- Research has demonstrated that drivers find it harder to analyse the outline of the oncoming motorcycle as well as calculating the distance and speed of movement.
- Believe it or not, a motorcycle and its rider can be hidden from your view at junctions by very narrow objects such as lamp posts – road signs – the A-Pillar of your vehicle and also overgrown road side vegetation.
- Watch your mirrors – riders can be in your blind spot missing from your view between interior and door mirror.
- Judge the distance and judge the speed – don’t rush junctions.
- Listen for motorcyclists at junctions – especially in rural areas – wind down your window – turn down your radio.
Please take time at junctions – whether turning out of or turning into a junction – or a petrol station – or your own driveway, the last thing a motorcyclist wants to hear is, I didn’t see him/her or, are you all right!
Riders, “Don’t be an eejit” out there:
Be aware of slow moving traffic – Tractors – Camper Vans – Caravans – Cyclists – Pedestrians crossing the road.
They may not be aware of you and they may not react as you expect!
As a rider take responsibility and be prepared to compensate for drivers errors.
You should learn to recognize potentially dangerous situations and have sufficient riding techniques to react when possible!
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